About Us

We started with a simple frustration: too many marketing teams doing great work with no way to prove it.

Slacker Agency & Co. was built for brands that invest seriously in marketing and need more than vanity metrics to show for it. We design the strategies, build the systems, and run the campaigns — but what sets us apart is what happens after the lead is generated. We connect the dots between marketing spend and real business outcomes, whether that's a closed home sale, a booked event, or a sold-out season.

We work at the intersection of strategy and technology — primarily inside HubSpot — to build marketing and CRM infrastructure that actually tells you something. Lead tracking, attribution modeling, scoring, segmentation, automated workflows, campaign reporting — we handle the work that most agencies hand off or skip entirely.

Our clients don't just get campaigns. They get visibility.

Our roots are in real estate. We've spent years inside master-planned community developments, working alongside marketing directors, builder partners, and sales teams to solve one of the industry's hardest problems: proving which marketing dollars are driving home sales. That experience — and the systems we've built around it — is core to everything we do.

We also work with entertainment, media, and hospitality brands who face the same fundamental challenge: generating demand is only half the job. Knowing what's working is the other half.

If you're a marketing leader who's tired of reporting on impressions and ready to report on revenue, we should talk.

Most agencies are built to produce. We're built to connect — strategy to execution, marketing to sales, spend to results. We come from the client side. Before Slacker Agency existed, we sat in the same seats our clients sit in now — as Directors and VPs of Marketing responsible for budgets, builder relationships, and board-level reporting. We know what the pressure feels like, and we know what good looks like from the inside.

That perspective shapes everything: how we scope work, how we communicate, and how we measure success.

 HubSpot is at the center of almost everything we build — Marketing Hub, CRM, automation, and attribution. We work across the full stack and bring the same systems-first thinking to every engagement, regardless of industry.